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The 2020s began with a significant influence from the global COVID-19 pandemic, which has shaped many aspects of life, including fashion. The emphasis on comfort and functionality became paramount, leading to the rise of loungewear, athleisure, and work-from-home attire.
Sustainability and ethical considerations continued to gain traction, with consumers showing increased interest in eco-friendly materials, responsible production, and supporting local and independent designers.
Gender-fluid and unisex fashion continued to break down traditional barriers, reflecting a more inclusive and diverse approach to style.
Technology's influence persisted, with virtual fashion shows, augmented reality fitting rooms, and online shopping experiences becoming more prominent, reflecting the ongoing integration of technology and fashion.
Streetwear remained influential, and collaborations between high fashion brands and streetwear labels became more common.
The influence of social media and online influencers continued to shape trends, with platforms like TikTok introducing new styles and reviving past trends at a rapid pace.
A return to bold and expressive styles began to emerge as the world started to recover from the pandemic, reflecting a sense of optimism and a desire for individual expression.
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