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The 1990s was a decade of diverse styles, reflecting a move away from the excess of the 1980s to a more relaxed and minimalist approach to fashion.
Women's fashion saw the rise of "heroin chic," characterized by waifish models like Kate Moss, and a grunge look inspired by bands like Nirvana. The minimalist style was popularized by designers like Calvin Klein and Helmut Lang, emphasizing simplicity and clean lines.
Men's fashion embraced casual and comfortable clothing, with baggy jeans, flannel shirts, and baseball caps becoming staples. The "business casual" trend emerged, allowing for a more relaxed office attire.
Youth culture played a significant role, with the rise of hip-hop fashion, including oversized clothing, branded sportswear, and sneakers. Skate and surf culture also influenced streetwear.
Pop stars like Britney Spears and the Spice Girls became fashion icons, while the influence of TV shows like "Friends" and "The Fresh Prince of Bel-Air" was felt in everyday fashion.
The grunge movement brought flannel shirts, ripped jeans, and combat boots into mainstream fashion. At the same time, the rave scene introduced bright colors, baggy pants, and platform shoes.
The 1990s also saw the growth of "fast fashion," with stores like H&M and Zara making trendy clothing more accessible. Logos continued to be important, but there was also a growing interest in vintage and second-hand clothing.
Supermodels like Cindy Crawford, Naomi Campbell, and Tyra Banks dominated the fashion world, while designers like Alexander McQueen and Marc Jacobs emerged as influential figures.
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